Vintage Ads from Summer’s Past

Today there are heat advisories, ozone alerts, global warming and SPF 5000 sunscreen.  The past doesn’t seem as worried.

We have our ways to cool down:  drink plenty of water, stay indoors and don’t exert yourself.  They had theirs:  war bonds, beer and ham.

War bonds don’t really cool you off, but they were a popular summer item in 1945.

Grab a ham, flip over to the The Little Rascals  and pop open a bud while we take a look at Vintage Ads from Summer’s Past:

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• Make Thirst a Pleasure

During the yearly ice shortage … the what?  Ice shortage.  In 1918, the U.S. Food Administration restricted the purchase of ice, but with this 20th Century technology we could have finally cold water without ice.  Amazing.  Now the delightful soft drink Mulo…

…can be served ice cold.  Mudo, the favorite beverage for two years.  Perfect for cooling off our daughters after we…

…toss them outside to mow.

• Stay Cool with a Nice Summer Coat

This 1955 coat comes equipped with tiny women to fan you cool.  Be careful not to step on them.  They stain.

• Celebrate Summer with War

Beat the heat, and beat Hitler, at the 1944 War Bond Jamboree.  There’s Nothing like a World War to kick off summer.

• Skirt the Fireworks

Women, you’re not hobos.  Classy yourself up with a 1906 Fourth of July skirt; a skirt that apparently flows three-feet past your ankles.

• Cool off with Ham

In 1927, nothing cooled your house faster than a simmering pot of ham.   Since this ad is from the roaring twenties, I’m concerned that “buy” is in quotes.   “You will be surprised to find what a standby ham can be to the housewife in warm weather.“  A “weapon?”

• Budweiser, The Health Drink of 1935

What doesn’t cause cirrhosis of the liver, only makes you stronger.

• Kip’s Big Boy

Kip’s Big Boy served Oklahomans.  Today its name describes Oklahomans.

• Sure Nuf, It’s Yogurt

Frozen bacterial cultures.  Yum.

• How to Keep Your Cool

I imagine keeping you cool is the same as in 1977, lower the bill.